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Online readers love information, but be sure your information is crisp, clean, clear and concise.
1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a Web site. That costs the author a lot of book sales. Respect readers who want material short and
sweet.
2. Write tips in their correct format. First, use a verb command, such as "do this." Follow this by the benefits of doing it or by the cost of not doing it. Then, end with a how-to, Web resource, book title, or recommended coach. Use this three-sentence
formula to bring the curious to you.
3. Make your heading compelling. If you haven't tested it on associates, or haven't edited it at least five times, it says "lackluster." People will delete it or click on to something new. Which one will you read? "How to Write an Article," or "Sell 300 Books in One Month by Writing a Short Article?"
4. Get to the point quickly-in the title and the first line. Keep your introduction down to a sentence or two, the same for a conclusion.
5. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Make your copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone will want your information, so include your audience in the title or introduction. When you focus your information, you write more compelling, focused copy that your readers will love. They will reward you by checking to where your book is sold.
7. Eliminate all superfluous words such as adjectives and adverbs like "ly" and passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs instead of bold verbs. Neither books, nor articles will sell with these "slugs."
Keep these tips in mind, so that your article will attract targeted potential buyers of your service, your Web site, and your products.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Student UprisingMackinac Center for Public Policy, MI - 7 hours agoMany of these students are already busy spreading the message of freedom on their campuses by leading student groups, hosting events, writing articles and ... |
You're not the public, says WMATAGreater Greater Washington, DC - 18 hours agoJudicial Watch simply posted documents obtained through FOIA on its Web site, to encourage journalists to write about them, instead of writing articles ... |
Wikipedia hits fundraising targetIAB UK, UK - 23 hours agoMore than 8.6 million web users currently have a Wikipedia account for the purpose of editing and writing articles on the site. ... |
Why Write Articles for Ezines?PowerHomeBiz.com (press release) - Dec 31, 2008December 31, 2008 ( PowerHomeBiz ) - Greensville, SC -- This might seem like an all too obvious question and answer. But is there anything beyond the ... |
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