 |
As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles. As you no doubt already know, writing articles is probably the most effective way to promote your web site - by writing your article in the RIGHT way, you maximize the results you can achieve from your article submissions. With your article published on heaps of web sites, and in several ezines, it's enough to set your traffic counter spinning. So, presuming you have read the previous article, and that you don't give the publishers something they do not want, you are on the right track - they will look at your article, and they may publish it. But how can you further maximize both your chances of publication, and the results you can then achieve once it is published? 1. Provide A Link To Your Web Site In Your Resource Box This point is, for some reason, strangely missed by some article writers - without a link to your site in your resource box, you are unlikely to get much benefit from your published article. Just writing your name, or your company name, in your resource box may bring some name or brand recognition over time, but you will be missing out on the major benefits that article submissions can bring you. What you need is to provide a full link to your web site that interested readers of the article can click on - this will bring targeted traffic direct to your web site. It doesn't mean you need to include any HTML (generally, never include HTML in your articles), you just need the URL, or web address, of your web site, starting with 'http://' - publishers will turn that into a proper link when your article is published on web sites, and in text-based emails, it will automatically turn into a clickable link in the vast majority of email-reading software such as Outlook. It's also a good idea not to add a full stop to the end of your link - occasionally this can make the URL inactive if your article is sent via email, or it is published on a web site that auto-publishes articles. I've also found it is best just to include the one link in your resource box. Many publishers don't like more than one, and if you do get published, more than one link can confuse the readership simply by giving them too many choices - and so diminish the amount of targeted traffic you can then receive. 2. Use The Resource Box To Promote Your Site This doesn't mean you should overly-hype your resource box, or laden it with advert-speak, but you do want people to click through, don't you? Tell them clearly and succinctly, and without hype, how your site will benefit them if they click through, and then tell them to click through. 3. Make Your Article Original, Factual And Informative Publishers are generally looking for informative, factual articles that will interest and benefit their readership through the information it shares. They are also looking for originality, and will likely sift through articles containing the same old topics to find an article that contains a certain spark of original thought. Remember, they are looking for high quality articles that will stimulate their readership - if you can't provide that, they won't publish your article. Can you provide a new slant on an old topic; some new timely and relevant information; a twist on an accepted concept? Is your article thought-provoking, or just churning out the same old, same old? 4. Treat Your Article Title As A Headline In the same way that a headline on a sales page is crucial for your conversion rate, and the subject of an email has a huge effect on the open rate, the title of your article is critically important if you want publishers to publish it, and people to read it and from there follow through to your site. Make your title interesting and enticing, and your results will improve dramatically. For example, 'The Top Ten Little-Known Ways To Improve Your Online Sales', will achieve much better results than 'Improving Online Sales'. Often a good approach to article writing is to start with the headline first, and once you've got that right, write the article to fit the headline. 5. Write It, Then RIGHT It An article will often vastly improve if you leave it alone a while after the first draft. Go back to it after at least a day or two, and read through it - you will be amazed at how much you can improve it. Apart from spotting spelling mistakes, you will likely notice parts of the article that do not read well and that you can improve. Spending a few minutes doing this will vastly increase the likelihood of your article being published, and improve your results immeasurably. By following these tips, you can turn an average quality article into one of high quality that publishers will be eager to publish, and that readers will enjoy reading - the end result for you is a marked improvement in the levels of targeted traffic that your article attracts to your web site. Copyright 2005 Steve Shaw Steve Shaw provides systems and software for effective e-marketing. For more helpful tips, and information on the popular free 'Write Articles For Profit' course, read the previous companion article 'The WRONG Way To WRITE Articles':
http://submityourarticle.com/a.php?a=963
MORE RESOURCES:
Student UprisingMackinac Center for Public Policy, MI - 6 hours agoMany of these students are already busy spreading the message of freedom on their campuses by leading student groups, hosting events, writing articles and ... |
You're not the public, says WMATAGreater Greater Washington, DC - 18 hours agoJudicial Watch simply posted documents obtained through FOIA on its Web site, to encourage journalists to write about them, instead of writing articles ... |
Wikipedia hits fundraising targetIAB UK, UK - 22 hours agoMore than 8.6 million web users currently have a Wikipedia account for the purpose of editing and writing articles on the site. ... |
Why Write Articles for Ezines?PowerHomeBiz.com (press release) - Dec 31, 2008December 31, 2008 ( PowerHomeBiz ) - Greensville, SC -- This might seem like an all too obvious question and answer. But is there anything beyond the ... |
Writing-Articles - Google News
|
|
|
|
RELATED ARTICLES
How Article Marketing Will Make You a Fortune
Article marketing-the simple act of writing one 400 word article and submitting it to various sites-is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing and distributing articles.
Top 10 Benefits Of Submitting Articles To E-zines
When I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles and submitting them to other ezines.
Wise Article Marketing Strategies
If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising.
In Search Of Ideas For Articles
Finding something to write about can be frustrating for all writers from time to time.I have made a list of a few suggestions for those days when the well seems to be running dry.
Are You Submitting Your Articles?
Last month, I began promoting Jason Potash's "Article Announcer." I always take time to research new products on the market.
Articles: Why You Need to Write Them
Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links.
Understanding That Online Writing is Business Writing Will Make You a Fortune
Never before in the history of the business of writing have opportunities opened up and presented themselves on such a large scale and in such huge quantities for writers to easily win so much regular business and revenue.If you know anything about writers of old you will know that they mostly starved, some to death.
Why Link Exchanges are Dead-and What the New Move in Free Traffic Is
It's no secret-link exchanges are dying a painful death. And why you ask? Since March 2005 the new Google algorythm has become very very picky about the quality, quantity and frequency of incoming links to your website.
How To Submit Your Articles To Article Announcement Lists
Get the Facts you need to start promoting you free articles for publication online..
Creating A Great Print Newsletter
The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything - from the company's profile to promotions, home-order system and contests.
How to Find Ideas for Articles & Speeches
Do you have problems finding ideas for articles and speeches?I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I've often heard members say they have difficulty finding topics for speeches.
1000 Ways to Improve Your Business
One of the best things you can do for your business is to give information away. Information empowers your customer and brings them back for more.
Dont Buy Your On-Line Marketing Articles From Article Factories
I was busiy submitting some articles I ghost wrote for a client to some
web portals late one night, when I was struck by a message a web site
editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy.
Web Design Information And Resources
People who have an idea for a website sometimes require help in finding out relevant content to add to their website. This is where article websites are invaluable as you are able to use the articles on your site for free as long as you make all the links live.
Four Tips For Getting More Mileage From Your Articles
It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique.
Do I Really Need To Write Articles For E-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read.
Thinking in Articles
I have a confession to make.I think in "articles.
Stop Struggling and Write Your Article - Part II
Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.In Part 1, I talked about the importance of planning and structuring your article.
Article Marketing Benefit - Surges in Web Traffic Over and Over Again From Article Writing
Writing dozens, hundreds or even thousands of articles and making them available for distribution is one of the best ways to ensure that your website gets surges in traffic over the long-haul. Why? Let me explain:When you put your articles into distribution (meaning you submit them to ezine publishers and the article sites that ezine publishers visit for fresh content), you increase your chances of your article getting picked up as supplemental content by ezine publishers.
Direct Sales Reps CAN Write Articles - Heres How!
We all know that article writing is a great way to promote our businesses AND helps establish us as an expert in our fields. But, just because we know how important it is to our business doesn't necessarily make us able to do it.
|
