 |
The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything - from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers. Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website. Here are some pointers to create a great newsletter: Make it Accessible: The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters. Make it Personal: A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too. Keep Readers Hooked: A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard. One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize. You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter. Classifieds Area: A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous. By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department. Introduce Your Website: Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website. This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months. Feedback Channel: A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize. About The Author This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg ) colin@mrmc.com.sg
MORE RESOURCES:
Orato |
Rena LeBlancOrato - Nov 17, 2008Rena Dictor LeBlanc is an award-winning journalist whose articles have been published in major magazines and newspapers worldwide. ... |
A story to rememberAtlanticville, NJ - 6 hours agoOne of the most difficult tasks this job presents is writing articles about children who are battling serious diseases, or about young people who lose their ... |
UNlisted going strong at 15!The Republican - MassLive.com, MA - Nov 10, 2008One day, in the eighth grade, I realized that writing articles could be the perfect way to inform the community about what was going on around them, ... |
Business Development Manager, LondonICM Commercial & Business News, UK - 20 hours agoManage the company’s interface with the media (editing/writing articles as appropriate); setting/implementing the media strategy. ... |
Writing-Articles - Google News
|
|
|
|
RELATED ARTICLES
Boost Your Expert Status, Write Articles
Writing an article is not an easy task. You have to have an attention grabbing headline, new content and most importantly, a vision to be seen as an expert.
Increase Site Page Rank By Writing Free Articles
Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact.
Direct Sales Reps CAN Write Articles - Heres How!
We all know that article writing is a great way to promote our businesses AND helps establish us as an expert in our fields. But, just because we know how important it is to our business doesn't necessarily make us able to do it.
Stop Struggling and Write Your Article - Part II
Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.In Part 1, I talked about the importance of planning and structuring your article.
Get Traffic to Your Web Site with Articles
It is not my intention to give you a 5 or 10 step plan to get traffic to your web site. But I do want to talk to you about one of the best traffic generating systems that exists.
Whats YOUR Angle?
So how can you make your article worth reading?It's all about the angle..
Article Writing Mistakes - 7 To Avoid
Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website.If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid:Article Mistake #1 Too many grammatical, spelling, and punctuation errors.
Reprint Article Headlines - the Reader is Secondary
A great headline can be the difference between having your free reprint article published once (on your own website..
So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write
Being an Internet Article Author is far and away the best way to get noticed quickly by the Big 3 Search Engines. Anyone can Create Enumerated List Articles.
Artricle Writing and Promotion: Your Fast Track to Profits
Writing articles, and promoting them for publication, is one
of the most productive long-term promotional tactics available.
Well researched and written articles.
7 Steps To Writing Articles That People Just Have To Read
This may come as a surprise..
Know Money to Make Money
The experts are always telling us that getting paid for what you know is one of the most effective, least time-intensive ways to make a buck. Well, if you know anything about money (and you don't need to be a financial whiz), writing articles for financial websites can be a very lucrative way to get paid for what you know.
10 Tips For Promoting Through Ezine Articles
What's the most powerful marketing technique on the
Web? Search Engine positioning? Perhaps. But did you
know that some of the most successful web marketers
don't bother much with the Search Engines?They put most of their effort into another technique
that's just as powerful and is much more under their
control.
Put Your Recruiting on Auto Pilot
Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business, attracting the right people is key to your success.
The Best Place To Submit Your Articles
If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.Some of the benefits of this amazing strategy include:-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis.
Promote Easily With The Two-Step
Here's a really simple way..
Keyword Article Writing: the Key to Your Success!
Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles.
Five Great Ideas For Your Next Article
It's amazing how quickly free articles can generatetraffic - my traffic sometimes triples within 24 hoursof releasing a new article.But if free articles are your main marketingtechnique, you may run into a problem - how to come upwith new ideas.
Visibility, Credibility and Position Through Articles and Celebrity Testimonials
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles.
Top Seven Tips for Writing Articles on the Internet
Online readers love information, but be sure your information is crisp, clean, clear and concise.
1.
|
