 |
So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article? A friend of mine recently suggested that I write more articles about copywriting. Not such a bad idea, being a copywriter and all. But here's a thought: if all you ever write about is writing, where is the proof that you can actually write? At some point, your prospects WILL ask for samples of work for their specific niches; that is, if you plan to serve clients, and I'm sure you do as that's what a "freelance copywriter" does for a living! To the copywriter especially, article marketing is a beautiful thing. Why? It allows you to target any audience in any category that YOU choose. Let's say someone out there in the great beyond is perusing a vegetable garden website... and this person also has some vague plans to create a gardening website of his own. YOU want to be a gardening writer. Now, if your gardening article is placed the aforementioned garden website, along with a bio that describes you as a gardening writer, guess what? Good old Broccoli Rob is probably checking out your work. If he likes what he sees, you've got yourself one paid garden writing project! Brilliant. Another example. You're a pet person. You'd love to write web copy about dogs, cats, gerbils... any and all of God's creatures. But, uh-oh, you have no *official* experience! So what? Start writing, my friend. The assignment: one web article about How to Paper Train Your Puppy. In your bio, give a brief summary of your copywriting experience and throw in a line about how you're a pet writer. Pretty soon, what do you know... the Westminster Dog Show people are knocking on your door asking for an E-book about dogs. Way to go, pet writer! Don't forget the context in which your web articles appear. YOU see the articles as they exist on a submission website. But the reader has an entirely different perspective! Imagine your article in all its shining glory on the delivery page. What's that bio say? Who are you and why would these people want to call you for a paid assignment? You must tell them in your article! Still convinced you want to write about copywriting and copywriting alone? Okay, but keep this in mind: nine times out of ten, the folks who are interested in reading articles about copywriting are looking to become copywriters themselves. You can offer them some free advice if you think it will help just to get your name out there. But, don't expect huge contracted jobs to come from "writing about writing." As the Copywriting Guru, you darn well better have some revenue-generating product to pitch on your own website. Think copywriting tips, templates and tools that would-be writers might want to purchase from YOU, the expert! Article marketing is every writer's dream come true. It's the chance to mold yourself into something hugely successful on the web... and that something can be whatever you want. Just think of the hundreds of different markets out there waiting for you to bestow your expert copywriting talents upon them. Okay, now stop thinking... and start WRITING! Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing, and more.
MORE RESOURCES:
Student UprisingMackinac Center for Public Policy, MI - 9 hours agoMany of these students are already busy spreading the message of freedom on their campuses by leading student groups, hosting events, writing articles and ... |
You're not the public, says WMATAGreater Greater Washington, DC - 21 hours agoJudicial Watch simply posted documents obtained through FOIA on its Web site, to encourage journalists to write about them, instead of writing articles ... |
Wikipedia hits fundraising targetIAB UK, UK - Jan 5, 2009More than 8.6 million web users currently have a Wikipedia account for the purpose of editing and writing articles on the site. ... |
Writing-Articles - Google News
|
|
|
|
RELATED ARTICLES
Article Marketing Keyword Parrots and Linking Fanatics in Web Content
It's stunning sometimes how far article marketing has come
over the last few years as an effective means of promoting
business through educational articles. But precisely because
it is so useful to online business, it is getting perverted by
overzealous marketers.
3 Reasons You Should Be Writing Articles To Promote Your Website
Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles.
Mining Your Experiences for that Article or Book
Chances are good that the next article or book you read is based on the author's experience. In each publication, the author doesn't just relate his or her experience, but explains the benefits that he or she derived from it, such as lessons, suggestions and concepts.
Turn Words Into Traffic
A large portion of your business relies on your ability to deliver quality information to your visitors.Trashy websites built entirely of low-response sales letters are all too common.
Crafting Your Optimized Author Bio
Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text.
8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often
Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together or in combination to get your articles read.
Simultaneous Article Submission
Do you know the difference between simultaneous article submissions and multiple submissions?This is something that trips up new writers, and some more seasoned individuals.A travel writer I knew sent the same feature length article to two leading newspapers without letting the editors know.
Seecrets on Writing: Free Requotable Quotes for Internet Writers
Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily.
Think Bigger When Doing Article Marketing
You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait? but nothing happens or your results are depressing.
Reaping The Amazing Benefits of Writing E-zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face.
A Simple Suggestion to Improve Your Article Marketing
Article marketing is becoming more and more popular, especially as marketers begin to see the impact and influence they can have from one well-written, well-timed, and well-placed article.Some marketers use an article distribution service like the Phantom Writers or iSnare, or distribution software like Jason Potash's Article Announcer, but many marketers submit their articles manually, working from a list containing somewhere around 100 article sites they either created or were given.
13 Techniques That Boosts The Power Of Your Resource Box!
***What is the Resource box?'Resource box' is an information box about the author of the article. You will see this resource box at the end of the ezine articles.
Stick to the Subject and Your Readers Will Stay
Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest.
A Writers Glossary (Part One)
Find definitions from A to G!
~~~~~~~~~~~ A ~~~~~~~~~~~
About the Author -usually a few paragraphs to one page that describes the author. Written in 3rd person.
Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing
Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week.
1111 What Opportunities Are Waiting For You?
There are many ancient writings, which dive into the importance of numbers. The Number 1 is significant in Chinese culture, Western Culture, Indian Cultures, Egyptian Writings.
Publish Article
If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.Some of the benefits of this amazing strategy include:-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis.
Why You Should Write Articles or At Least Get a Ghostwriter to Write for You
Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole new level of exposure for your name and your services are awaiting you out there to grab.
Using Anecdotes - Remember, People Like to Read About People
Okay, I admit it: I'm a keen people-watcher. (Most writers are: we know people love to read about people - not things; not statistics; but people!)We collect anecdotes and snippets of other lives.
Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!So how do you Market Your Site twice?Simple..
|
