 |
Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind. Article Writing Do's 1. DO use keywords in your article title and through the supporting paragraphs. What are keywords? Quick answer: they're the most popularly searched terms that folks in your niche market are using in Google and other search engines. You MUST learn more about keywords before beginning your foray into the world of article-writing. Find out about keywords here. 2. DO feature information your reader can use. If you never give away any good secrets in your articles, your reader is going to see through the facade, and quickly. A great marketer shares the wealth (of knowledge). This is how the internet experts build their credibility! Do you know a thing or two about internet forums? Tell some people about it in your articles. Acquire adoring fans by offering useful information! 3. DO include live links to your website. Everyone on the web who picks up content from article distribution sites like Ezinearticles.com adheres to their strict policy of including live URL links and a bio from every article author. This is huge, and the sole reason to write the article in the first place! So, take the time to include links to your website (or sales letter page if you have one,) and make them live. If you don't know how to do this, maybe this article can help: Essential HTML Skills for Article Authors-- 7 Tips. But please keep your links to three or less! 4. DO follow a tight article body structure that's easy to read. If you're still keeping up with this article, it's probably because I've made it easy for your eye to follow along. There's nothing worse than having to sift through a long trail of endless information that's all lumped together. Be kind to your reader and break up your article into easily-understood sections. 5. DO include an Author Bio that positions you as a market leader. Your author bio should be dynamic, timeless, and include a call to action. Don't forget that your article is going to be read within the context of someone else's website. If your bio is dull and boring, your reader won't feel compelled to "follow you home." Tell them flat-out what to do. "Visit Wordfeeder.com to find out how expert articles can position you as an expert in your field!" Article Writing Don'ts 1. DON'T skimp on quality! Just because you've committed yourself to writing hundreds of articles does not mean that the articles should be sub-par reading. The quickest way to destroy your own credibility is to submit sloppy work. So please proofread for spelling and grammatical errors, and maintain solid sentence structure throughout. 2. DON'T start rambling incessantly! We've all had our chatty spells. Sometimes we get going on a topic and just can't seem to stop. Just because you're on a roll does not mean the reader is following. In the name of professionalism, stick to the topic at hand. 3. DON'T write an article that's vague. Always check your article for informational value. Be specific! Your reader will thank you for including well-developed thoughts, and the payoff will come in the form of purchased product on your website. 4. DON'T be tempted to rip off someone else's work. While some people may not be paying close attention to your online conduct, the people who matter usually are. If you steal someone else's ideas, you may be able to fool people into thinking you're somebody you're not... for a while. Eventually, that facade will quickly fall away when your future clients attempt to know you on a deeper level. And that will totally wreck you in a heartbeat. So don't do it! 5. DON'T include too many personal stories. Every once in a while, it's nice to get an up-close impression of a fellow internet marketer. Wow, real people with real lives, kinda neat! But if you're constantly blowing hot air about how you did this or that, potential customers are going to lose interest. The key question is "What's in it for the customer?" Okay! So we've covered the basics of What to Do and What Not to Do in your articles. If you feel that you don't have time to devote to such painstaking detail, that's okay. There are plenty of ghostwriters who have perfected this craft and will gladly write targeted articles for you. I'm one of them! Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.
MORE RESOURCES:
Writing-Articles - Google News
|
|
|
|
RELATED ARTICLES
How to Write Articles to Sell Your Book
Selling books online means that you need to get interested readers to your website or to your Amazon listing. One great way to get people to your website is writing articles for republication.
Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips)
You submit it, that's what you do! And submit it to as many article directories as you can. (More submissions = more exposure) The more directories you submit to, the better your chance of having the right ezine, newsletter, or website publisher reading your article and using it.
Write Your Slice of Life: 6 Quick and Easy Steps to Writing a Personal Essay
Do you know why the "Chicken Soup for the Soul" series is so popular? Aside from terrific marketing and unequaled publicity, readers love the stories and personal essays. They are short, personal and teach a lesson or moral.
Articles That Sizzle - Top Ten Topics
There's one key rule that every writer should understand before sitting down to write an article and that's "know your audience".Who are you writing for? A limited group of subscribers to a magazine about pig farming or a wider, more general audience?If your goal is to reach as many readers as possible, you'll need to know which subjects sell.
Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing
Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week.
7 Steps To Writing Articles That People Just Have To Read
This may come as a surprise..
Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
MS: Shelley, you're an excellent person to talk to
about Ezine Articles, because - as well as being a
prolific Ezine Writer - you own and operate the
largest article announcement lists on the Internet
(www.web-source.
Be in the Trade Publications Your Customers Read
Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions.
Article Writing For Fame And Fortune
How would you like to have your name and web address spread all over the internet?How would you like to have your web site move up to the first few pages on the major search engines?Actually, it's not as difficult as you may think. It requires some time and effort on your part, however, the rewards can far outweigh the effort that you put in.
Four Reasons Why Freelance Article Commissions Dry Up
Every time I run a course on Freelance Writing, students who have had some success, ask the same question -- Why have the jobs dried up?This is what happens: A writer has been doing very well and the majority of queries sent to particular magazines have generated commissions. Even articles sent to publications on speculation have normally had a good success rate.
Web Content Barn Blasted by Shotgun Software - Article Marketers
As we prepared to move our 12,000 article database from one
server to another and make a serious business of it, instead
of the formerly free service, hosted on free servers and
delivered by free email accounts, we took a serious look
around at the article marketing business as well as the paid
web content business to see what others were doing and test
theories about the value of web content.What we discovered, to our dismay, was that everyone now
recognizes that content is king in search engine ranking.
How To Write and Publish A Successful Ezine Article
The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free.
Tips for Writing an Informative Article
How to write an informative article?The following tips can help you in writing an informative article -1. Write about what you really know.
Top Ten Tips to Write Articles that Will Get Published
This free way to promote or publicize your book or business online will be successfull if you follow these tips:1. Open your short introduction with a hook.
Build Better Link Popularity with Syndicated Articles
There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories.
Writing a Statement
You have decided on a great idea and researched a publication, what's next?Before you write any part of your article you should write a statement. This will keep you focused and makes the writing process much easier and quicker.
One Space or Two?
One of my subscribers writes 'I can't hold my tongue any longer..
Become An Expert
Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.One of my Weekly Tips a week or so ago was to write articles, and become an expert.
Publishing: Changing realities (I)
When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit.
How to Write Articles that Sell
In order to sell your article must do three things:1. Give value2.
|
