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One of the most common blunders by those using article
marketing to distribute free reprint articles is to include
periods after domain names at the end of sentences. Surely
those authors who have made this blunder realize that if that
period gets included in the URL, the link will lead to a 404
error or "Page Not Found" message any time a visitor clicks on
your link from any web site that used your articles.
Publishers complicate things by not visiting links included in
author resource boxes and failing to correct the address error
in the URL once they do notice it. To be fair to publishers, it is often difficult to edit within
some content management systems and it simply takes too much
time to make those changes. To be fair to article authors, we
certainly ought to be able to use correct punctuation in our
writing, even if it does cause problems with automated link
creation in CMS (Content Management System) tools. To be fair
to CMS programmers, writing exceptions into the software on
CMS sytsems to remove that period leads to incomplete and
truncated filenames along with other complex unintended
consequences. But the ultimate responsibility for this issue rests squarely
on the head of web content authors who write articles intended
to gain them links from other websites. Most have figured out
the eccentricities of the web and know how to avoid this
problem after seeing a few bad links or URL's that are not
hyperlinked by web content publishers. You MUST understand
these issues to successfully use article marketing to get your
web content used by publishers. For those web content authors who have NOT figured out the
eccentricities of publishing on the web, here a a few
guidelines: 1) I'll repeat the opening admonition here because it bears
repeating as the most common error by article marketers -
Don't follow web addresses with periods or the resulting link
will lead to an error page. Include a space between domain
names and periods if you must use a period following a web
address. Content Management Systems (CMS) used by web content
publishers will include that period in the hyperlink! 2) Never cut and paste from Microsoft Word documents or other
proprietary word processing software, because most use
non-ascii text which replaces common punctuation with code
unique to their software to create punctuation marks such as
hyphens, elipses, quote marks, accents, exclamation marks,
dashes and underscores. It is very irritating to read articles
that include those odd looking foreign characters on web
pages. Most publishers cannot, and the remaining publishers
WILL not take the time to fix those strange characters in your
text before publishing them to a web page or pasting them into
their plain text newsletter. So your article simply will not
be used in most cases. 3) Start a new line each time you include a web address within
the body of the article AND in your resource boxes, because
email clients often "break" web addresses if they are longer
than 64 characters. Count the characters in any web address
you use in articles or in your resource boxes because if
they are longer than 64 characters, many will wrap onto the
following line of text, those content management systems (CMS)
will then ALSO truncate your web address and send anyone who
clicks that incomplete URL to a "404 error, Page Not Found."
Use one of the recognized URL shortening and forwarding
services to make the longer web addresses short. My favorite
is http://www.shorl.com 4) Don't use proprietary software to paste your articles INTO
before distributing to ezine editors, article distribution and
web content sites because that proprietary software converts
both previous proprietary punctuation from word processing
software and previously ascii text punctuation within your
article to use IT'S own proprietary punctuation which shows up
on web pages as bizarre foreign and unrecognizable characters
as it sends that article to web publishers. Again, leading to
your article not being used by web content publishers. 5) Always remember to use the leading http:// portion of web
addresses that you want converted into links by web content
publishers because, once again, their content management
system (CMS) won't recognize it as a URL (web address) if that
portion is missing from the domain name. Most will not take
the extra time to add that required element to your address to
cause their CMS to embed the hyperlink for them and almost
nobody will return to add the hyperlink if their CMS fails to
do it for them - many don't know how to write the necessary
HTML to embed links but would be required to add it if their
CMS didn't do it for them initially - so they can't link to
you if they want to. 6) Use only those article distribution sources that embed
hyperlinks in your resource boxes to distribute your articles.
I've run across dozens of sites using my articles that
referred me back to the articles distributor saying, "They
don't provide the hyperlink from their site". If you do use an
article distribution source that DOESN'T automatically embed
hyperlinks for users of your articles, learn how to embed them
yourself during submission. Most web content publishers simply
will not take the time to add it if they use those article
distribution sources that don't provide it to them. 7) Never distribute articles with HTML already included to embed
links as it will result in web content publishers NOT using
the articles because their CMS then DOUBLE embeds hyperlinks-
often breaking those links and leading to further error pages.
Even if it the resulting hyperlink works properly, it makes
reading difficult since you'll then see the HTML code
displayed in unicode characters on the page of some
sites. Learn the bugaboos of Web CMS and take advantage of the
knowledge to out-perform your article marketing competitors
who haven't yet learned how to manage Content Management
Systems to their advantage. Copyright August 12, 2005 Mike Banks Valentine operates http://Publish101.com - a web
content resource for article authors and publishers. He offers
a Text to HTML converter for web publishers who don't have
expensive Content Management Systems to automatically insert
paragraph tags, create HTML lists and hyperlink domain names
for use on the web without the need to learn HTML. Just cut
and paste articles into the converter, click a few buttons and
paste pre-formatted articles into your web page template.
http://www.website101.com/cgi-bin/t2h/Mt2h.cgi
MORE RESOURCES:
Sport and entertainmentguardian.co.uk, UK - 6 hours ago... marketing agency for the iGaming sector, Harry Lang understands players, and speaks at all the major gaming conferences, as well as writing articles. ... |
OneNewsNow |
The Teflon president-electOneNewsNow, MS - 2 hours agoEither they'll blame Bush or 'circumstances beyond Obama's control' while writing articles about how heroically Obama handles them." It's already started. ... |
UNlisted going strong at 15!The Republican - MassLive.com, MA - Nov 10, 2008One day, in the eighth grade, I realized that writing articles could be the perfect way to inform the community about what was going on around them, ... |
Writing-Articles - Google News
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